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Campaign Communication and Political Marketing
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Campaign Communication and Political Marketing Paperback - 2011 - 1st Edition

by Philippe J. Maarek


From the rear cover

Philippe J. Maarek's Campaign Communication and Political Marketing offers a comprehensive look at the structure and mechanisms of modern political campaigns. Covering topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more, Campaign Communication and Political Marketing provides a thorough and detailed insight into the science of running for office. With case studies that include the campaigns of Barack Obama and France's Nicolas Sarkozy, Maarek's text explains the nuances of political culture from nation to nation while highlighting the similarities of campaign functions internationally.

Details

  • Title Campaign Communication and Political Marketing
  • Author Philippe J. Maarek
  • Binding Paperback
  • Edition number 1st
  • Edition 1
  • Pages 288
  • Volumes 1
  • Language ENG
  • Publisher Wiley-Blackwell, Chichester, West Sussex, United Kingdom
  • Date 2011-05-06
  • Illustrated Yes
  • ISBN 9781444332353 / 144433235X
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.6 x 6.6 x 0.6 in (24.38 x 16.76 x 1.52 cm)
  • Themes
    • Aspects (Academic): Political
  • Library of Congress subjects United States - Politics and government, Political campaigns - United States
  • Library of Congress Catalog Number 2011001825
  • Dewey Decimal Code 324.730

About the author

Philippe J. Maarek is a professor of information and communication science at the University of Paris East. He chairs the Section of Political Communication Research of the International Association for Media and Communication Research (IAMCR), and is former chair of the Research Committee in Political Communication of the International Political Science Association (IPSA). He is the founder and director of the Center for Comparative Studies in Political and Public Communication and is co-founder and former director of the Public and Political Communication Department at the University of Paris-East. He is on the editorial board of the International Journal of Press/Politics, European Journal of Communication, Central European Journal of Communication, the Spanish-language Estudios de Comunicacion Politica, and the Italian-language Communicazione Politica. Maarek is the author of Communication et Marketing de l'Homme Politique, (2007), and La Communication des lections prsidentielles de 2007, participation ou reprsentation? (2009).
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