Campaign Communication and Political Marketing Paperback - 2011 - 1st Edition
by Philippe J. Maarek
From the rear cover
Philippe J. Maarek's Campaign Communication and Political Marketing offers a comprehensive look at the structure and mechanisms of modern political campaigns. Covering topics such as advertising strategy, demography, the effect of campaign finance regulation on funding, and more, Campaign Communication and Political Marketing provides a thorough and detailed insight into the science of running for office. With case studies that include the campaigns of Barack Obama and France's Nicolas Sarkozy, Maarek's text explains the nuances of political culture from nation to nation while highlighting the similarities of campaign functions internationally.
Details
- Title Campaign Communication and Political Marketing
- Author Philippe J. Maarek
- Binding Paperback
- Edition number 1st
- Edition 1
- Pages 288
- Volumes 1
- Language ENG
- Publisher Wiley-Blackwell, Chichester, West Sussex, United Kingdom
- Date 2011-05-06
- Illustrated Yes
- ISBN 9781444332353 / 144433235X
- Weight 1.1 lbs (0.50 kg)
- Dimensions 9.6 x 6.6 x 0.6 in (24.38 x 16.76 x 1.52 cm)
-
Themes
- Aspects (Academic): Political
- Library of Congress subjects United States - Politics and government, Political campaigns - United States
- Library of Congress Catalog Number 2011001825
- Dewey Decimal Code 324.730
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