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E-Retailing Challenges and Opportunities in the Global Marketplace by Shailja Dixit ISBN 13: 9781466699212

ISBN 10: 1466699213

Hardcover; Igi Global; ISBN-13: 978-1466699212

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E-Retailing Challenges and Opportunities in the Global Marketplace (Advances in E-Business Research)

by Edited by Shailja Dixit and Amit Kumar Sinha

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  • hardcover
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Portland, Oregon
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Business Science Reference, 2016. Hardbound. New Book. Hardbound. Editors Dixit and Kumar Sinha present readers with a collection of academic and professional perspectives on the contemporary challenges and opportunities in e-retailing for a global marketplace. The editors have organized the sixteen contributions that make up the main body of the text in six parts devoted to e-tailing global challenges and opportunities, challenges and opportunities for e-tailing in emerging economies, the human capital of e-tailing, hybrid consumer behavior in the digital world, and many other related subjects. Shailja Dixit and Amit Kumar Sinha are faculty members of Amity University in India. (2016 Ringgold, Inc., Portland, OR)
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