Skip to content

The Experience Economy, Updated Edition
Stock Photo: Cover May Be Different

The Experience Economy, Updated Edition Mp3 cd - 2012

by B. Joseph II; James H. Gilmore; Read by Alan Sklar


From the publisher

In 1999 Joseph Pine and James Gilmore offered readers the idea of the experience economy as a new way to connect with customers and secure their loyalty. As a result, their book The Experience Economy is now a classic, embraced by readers and companies worldwide and read in more than a dozen languages. Though the world has changed in many ways since then, the way to a customer's heart has not. In fact, the idea of staging experiences to leave a memorable--and thus a lucrative--impression is now more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? Welcome to the new experience economy. With this fully updated edition of the book, Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential customers. It offers rich new examples--including the US Army, Heineken Experience, Autostadt, American Girl Place, and others--to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.Includes a bonus disc with graphics

Details

  • Title The Experience Economy, Updated Edition
  • Author B. Joseph II; James H. Gilmore; Read by Alan Sklar
  • Binding MP3 CD
  • Edition MP3 UNA UP
  • Volumes 1
  • Language ENG
  • Publisher Blackstone Audiobooks
  • Date 2012
  • ISBN 9781470880330 / 1470880334
Back to Top

More Copies for Sale

The Experience Economy: Includes Bonus Pdf
Stock Photo: Cover May Be Different

The Experience Economy: Includes Bonus Pdf

by Pine, B. Joseph

  • New
Condition
New
ISBN 13
9781470880330
ISBN 10
1470880334
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$49.63
$12.60 shipping to USA

Show Details

Description:
Blackstone Audio Inc, 2012. MP3 CD. New. mp3 una up edition. 7.50x0.60x5.30 inches.
Item Price
$49.63
$12.60 shipping to USA