Sign In | Register
9781591840213

Stock photo

9781591840213 - Purple Cow by Seth Godin

ISBN 10: 159184021X

Hardcover; New York, New York, U.s.a.: Portfolio Hardcover, May 8, 2003;

In 2002, Seth Godin asked a simple question that turned the business world upside down: What do Starbucks and JetBlue and Apple and Dutch Boy and Hard Candy have that other companies don't? How did they confound critics and achieve spectacular growth, leaving behind formerly tried-and-true brands?Godin showed that the traditional Ps that marketers had used for decades to get their products noticed—pricing, promotion, publicity, packaging, etc.—weren't working anymore. Marketers were ignoring the most important P of all: the Purple Cow.Cows, after you've seen one or two or ten, are boring. A Purple Cow, though . . . now that would be something. Godin defines a Purple Cow as anything phenomenal, counterintuitive, exciting . . . remarkable. Every day, consumers ignore a lot of brown cows, but you can bet they won't ignore a Purple Cow.You can't paint your product or service purple after the fact. You have to be inherently purple or no one will talk about you. Godin urges you to emulate companies that are consistently remarkable in everything they do, which drives explosive word of mouth.Purple Cow launched a movement to create products and services that are worth marketing in the first place. Now this expanded edition includes dozens of new examples from readers who've taken the message to heart.


Search Results Results 1 -20 of 29

  • You searched for:
  • ISBN (13): 9781591840213 (x)
  • Edit search
  • New search
  • Add to want list
1
Portfolio. Hardcover. 159184021X Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc... . Very Good.

Bookseller: Good Deals On Used Books, Illinois, United States
Seller rating:

Price: $3.88

Shipping (US): FREE


2
Penguin Publishing Group, 2003. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Bookseller: ThriftBooks, Washington, United States
Seller rating:

Price: $3.89

Shipping (US): FREE


3
Penguin Publishing Group, 2003. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Bookseller: ThriftBooks, Washington, United States
Seller rating:

Price: $3.89

Shipping (US): FREE


4
Penguin Publishing Group, 2003. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Bookseller: ThriftBooks, Washington, United States
Seller rating:

Price: $3.89

Shipping (US): FREE


5
Penguin Publishing Group, 2003. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Bookseller: ThriftBooks, Washington, United States
Seller rating:

Price: $3.89

Shipping (US): FREE


6
Penguin Publishing Group, 2003. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.

Bookseller: ThriftBooks, Washington, United States
Seller rating:

Price: $3.89

Shipping (US): FREE


7
Penguin Publishing Group, 2003. Hardcover. As New. Disclaimer:An apparently unread copy in perfect condition. Dust cover is intact; pages are clean and are not marred by notes or folds of any kind. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Bookseller: ThriftBooks, Washington, United States
Seller rating:

Price: $3.89

Shipping (US): FREE


8
Penguin Publishing Group, 2003. Hardcover. Good. Disclaimer:A copy that has been read, but remains in clean condition. All pages are intact, and the cover is intact. The spine may show signs of wear. Pages can include limited notes and highlighting, and the copy can include previous owner inscriptions. The dust jacket is missing. At ThriftBooks, our motto is: Read More, Spend Less.

Bookseller: ThriftBooks, Washington, United States
Seller rating:

Price: $3.89

Shipping (US): FREE


9
Penguin Publishing Group, 2003. Hardcover. Acceptable. Disclaimer:A readable copy. All pages are intact, and the cover is intact. Pages can include considerable notes-in pen or highlighter-but the notes cannot obscure the text. An ex-library book and may have standard library stamps and/or stickers. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Bookseller: ThriftBooks, Washington, United States
Seller rating:

Price: $3.89

Shipping (US): FREE


10
Penguin Publishing Group, 2003. Hardcover. Very Good. Disclaimer:A copy that has been read, but remains in excellent condition. Pages are intact and are not marred by notes or highlighting, but may contain a neat previous owner name. The spine remains undamaged. At ThriftBooks, our motto is: Read More, Spend Less.Dust jacket quality is not guaranteed.

Bookseller: ThriftBooks, Washington, United States
Seller rating:

Price: $3.89

Shipping (US): FREE


11
Portfolio. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.

Bookseller: Discover Books, Ohio, United States
Seller rating:

Price: $1.00

Shipping (US): $3.00


12
Portfolio Hardcover. Used - Good. Shows some signs of wear, and may have some markings on the inside.

Bookseller: Better World Books , Indiana, United States
Seller rating:

Price: $6.47

Shipping (US): FREE


13
Good. [ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: None ]

Bookseller: BookHolders, Maryland, United States
Seller rating:

Price: $3.62

Shipping (US): $4.25


14
Portfolio. Hardcover. 159184021X Fast handling - Orders prepared for Shipping Next Business Day! . Very Good.

Bookseller: Gonia Books, Tennessee, United States
Seller rating:

Price: $4.96

Shipping (US): $3.99


15
Portfolio Hardcover, 5/1/2003. Hardcover. Good. Could be initialed by author. Someone has put initials inside the cover. Not sure what they are. Hardback with dust jacket in good condition.

Bookseller: Cheryl's Books, Alabama, United States
Seller rating:

Price: $4.99

Shipping (US): $3.99


16
  • Edition: Later Printing
  • Book condition: Very Good in Very Good+ dust jacket
  • ISBN: 159184021X / 9781591840213
  • Quantity available: 1
Portfolio. Very Good in Very Good+ dust jacket. 2003. Later Printing. Hardcover. 159184021X . 145 pages .

Bookseller: Books End, New York, United States
Seller rating:

Price: $4.50

Shipping (US): $4.50


17
Portfolio. Hardcover. 159184021X Hardcover with Dust Jacket. Minor shelf wear. Appears unread **Tracking on all US orders. Most orders shipped within 24 hours. International customers will be reimbursed a portion of unused shipping charges.*** . Fine.

Bookseller: Never Too Many Books, Massachusetts, United States
Seller rating:

Price: $6.09

Shipping (US): $4.85


18
Penguin Group USA . Used - Very Good. Light to moderate shelf wear. Complete. Clean pages. Hardcover

Bookseller: Magers and Quinn Booksellers, Minnesota, United States
Seller rating:

Price: $6.99

Shipping (US): $3.99


19
Portfolio Hardcover, 2003-05. Hardcover. Good.

Bookseller: Ergodebooks, Texas, United States
Seller rating:

Price: $7.88

Shipping (US): $3.99


20
New York, New York, U.S.A.: Portfolio, 2003. Reprint. Hard Cover. As New/As New. 8vo - over 7¾" - 9¾" tall.

Bookseller: Old Village Bookshop, Michigan, United States
Seller rating:

Price: $7.50

Shipping (US): $4.50

Sort


Search within these results

More search options


Filter by Price ($)


  • Filter by Condition

    • New (2)
    • Fine or New (6)
    • Very Good or better (14)
  • Filter by Attribute

    • Hardcover (24)
    • First Editions (1)
    • With dust jacket (12)
    • With photos (11)
  • Filter by Country

    • United States (28)
    • United Kingdom (1)

  • 1
  • 2
  • next

Didn't find what you're looking for?

Try adding this search to your want list. Millions of books are added to our site everyday and when we find one that matches your search, we'll send you an e-mail. Best of all, it's free.

Add to want list

Trustpilot