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Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built
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Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire Hardcover - 2006

by Joe Weider; Ben Weider; Mike Steere (With)


From the publisher

In the depths of the Great Depression a scrawny, dirt-poor Jewish kid with a seventh-grade education picked up a barbell and got hooked on weight training. Building his muscles gave him confidence and hope for a better life. He pledged to make the great, transforming power of strength training available to everyone and to give bodybuilding all the glory it deserved. The kid, Joe Weider, enlisted his younger brother Ben in his quest, and together the Weider brothers accomplished things much bigger than Joe's boyhood dreams. The little muscle magazine Joe started, working at his family's dining room table, grew into a publishing empire. From a backyard barbell business, Joe and Ben built equipment and food supplement companies each as big as Weider Publishing. And they transformed bodybuilding into a hugely successful sport, organized under one of the largest and best-run athletic federations in the world. The Weider brothers are heroes to bodybuilders and fans all over the world.

Details

  • Title Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire
  • Author Joe Weider; Ben Weider; Mike Steere (With)
  • Binding Hardcover
  • Edition First Edition
  • Pages 305
  • Volumes 1
  • Language ENG
  • Publisher Sports Publishing LLC, Champaign, IL
  • Date 2006
  • Illustrated Yes
  • ISBN 9781596701243 / 1596701242
  • Weight 1.51 lbs (0.68 kg)
  • Dimensions 9.02 x 6.34 x 1.15 in (22.91 x 16.10 x 2.92 cm)
  • Library of Congress Catalog Number 2006023062
  • Dewey Decimal Code B
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Brothers of Iron: Building the Weider Empire
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Brothers of Iron: Building the Weider Empire

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Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire
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Brothers of Iron: How the Weider Brothers Created the Fitness Movement and Built a Business Empire

by Weider, Joe; Weider, Ben

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Brothers of Iron : How the Weider Brothers Created the Fitness Movement and Built a Business Empire

Brothers of Iron : How the Weider Brothers Created the Fitness Movement and Built a Business Empire

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Brothers of Iron: Building the Weider Empire

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