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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and
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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires Paperback - 2018

by David Aaker

Aaker shows organizations how to introduce storytelling into their strategic messaging, and guides organizations to find, or even create, signature stories to energize readers, gain visibility, persuade audiences, and inspire action.


From the publisher

Creating Signature Stories applies the power of storytelling--a key to any digital program--to strategic messaging.

Details

  • Title Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires
  • Author David Aaker
  • Binding Paperback
  • Pages 190
  • Volumes 1
  • Language ENG
  • Publisher Morgan James Publishing
  • Date 2018-03-06
  • ISBN 9781683506119 / 1683506111
  • Weight 0.54 lbs (0.24 kg)
  • Dimensions 8.5 x 5.5 x 0.44 in (21.59 x 13.97 x 1.12 cm)
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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

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Creating Signature Stories: Strategic Messaging That Energizes, Persuades and Inspires

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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires
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Creating Signature Stories : Strategic Messaging That Energizes, Persuades and Inspires

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Creating Signature Stories: Strategic Messaging that Energizes, Persuades and Inspires

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