Skip to content

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
Stock Photo: Cover May Be Different

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives Hardcover -

by Derek Yach


From the publisher

This is the memoir of one of the world's most effective health crusaders and his lifelong campaign to save lives around the globe. Author Derek Yach started out in a traditional way, at the World Health Organization, where he demonized Big Tobacco for causing the death of millions worldwide. Then, after engineering an international treaty to curb smoking around the world, he crossed the line. In an unorthodox move, he joined Pepsi to help its CEO transform the chips and soda behemoth into a more healthy company. The author's rationale was this: To save tens of millions of lives, you may have to go inside the enemy corporation to help it change. So when Philip Morris International (PMI) announced it was ready to switch from combustible cigarettes to smokeless ones, a move that could save untold lives, Yach made the most audacious gamble of his long career in global public health.

Project Unthinkable is a biography embedded in several big themes:

- Can a company that causes harm to human health change from the inside?

- Can you cross the line and work with the opposition?

- Will combustible cigarettes become history?

Details

  • Title Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
  • Author Derek Yach
  • Binding Hardcover
  • Pages 216
  • Volumes 1
  • Language ENG
  • Publisher Barlow Publishing
  • ISBN 9781988025285 / 1988025281
  • Weight 1.1 lbs (0.50 kg)
  • Dimensions 9.5 x 7.82 x 0.85 in (24.13 x 19.86 x 2.16 cm)

About the author

Dr. Derek Yach has dedicated his life's work to saving lives around the globe. Now, after years of crusading against Big Tobacco, Dr. Yach has stirred up an international controversy for his decision to support the sale of safer, non-combustible cigarettes. Born in South Africa, he is an avid long-distance swimmer and lives in Connecticut. USA.

Normal0falsefalsefalseEN-CAJAX-NONE
Back to Top

More Copies for Sale

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
Stock Photo: Cover May Be Different

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives

by Yach MD, Derek

  • Used
  • Signed
Condition
Collectible - Like New
ISBN 10 / ISBN 13
9781988025285 / 1988025281
Quantity Available
1
Seller
Frederick, Maryland, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$5.96
$3.99 shipping to USA

Show Details

Description:
Barlow Publishing. Collectible - Like New. Signed Copy Collectible - Like New. Very Good dust jacket. Signed/Inscribed by author on front endpage.
Item Price
$5.96
$3.99 shipping to USA
Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
Stock Photo: Cover May Be Different

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives

by Yach, Derek

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781988025285 / 1988025281
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$6.85
FREE shipping to USA

Show Details

Description:
Barlow Publishing, 2018. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$6.85
FREE shipping to USA
Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
Stock Photo: Cover May Be Different

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives

by Yach, Derek

  • Used
  • good
  • Hardcover
Condition
Used - Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781988025285 / 1988025281
Quantity Available
1
Seller
Seattle, Washington, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$6.85
FREE shipping to USA

Show Details

Description:
Barlow Publishing, 2018. Hardcover. Good. Former library book; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
Item Price
$6.85
FREE shipping to USA
Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
Stock Photo: Cover May Be Different

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives

by Yach MD, Derek

  • Used
  • Hardcover
Condition
Like New
Binding
Hardcover
ISBN 10 / ISBN 13
9781988025285 / 1988025281
Quantity Available
1
Seller
Grand Rapids, Michigan, United States
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Item Price
$6.87
FREE shipping to USA

Show Details

Description:
Barlow Publishing, 2018-11-10. Hardcover. Like New. Hardcover with dust jacket. Dust Jacket shows very minor shelving wear, otherwise an unblemished copy.; 100% Satisfaction Guaranteed! Ships same or next business day!
Item Price
$6.87
FREE shipping to USA
Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
Stock Photo: Cover May Be Different

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives

by Yach MD, Derek

  • Used
  • Hardcover
Condition
Used: Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781988025285 / 1988025281
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$8.92
FREE shipping to USA

Show Details

Description:
Barlow Publishing, 2018-11-10. Hardcover. Used: Good.
Item Price
$8.92
FREE shipping to USA
Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
Stock Photo: Cover May Be Different

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives

by Yach MD, Derek

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781988025285 / 1988025281
Quantity Available
780
Seller
Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$17.81
$3.99 shipping to USA

Show Details

Description:
Barlow Publishing, 2018-11-10. Hardcover. New.
Item Price
$17.81
$3.99 shipping to USA
Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
Stock Photo: Cover May Be Different

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives

by Yach MD, Derek

  • Used
  • Hardcover
Condition
Like New
Binding
Hardcover
ISBN 10 / ISBN 13
9781988025285 / 1988025281
Quantity Available
780
Seller
Fairfax Station, Virginia, United States
Seller rating:
This seller has earned a 2 of 5 Stars rating from Biblio customers.
Item Price
$18.37
$3.99 shipping to USA

Show Details

Description:
Barlow Publishing, 2018-11-10. Hardcover. Like New.
Item Price
$18.37
$3.99 shipping to USA
Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
Stock Photo: Cover May Be Different

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives

by Yach, Derek

  • New
  • Hardcover
Condition
New
Binding
Hardcover
ISBN 10 / ISBN 13
9781988025285 / 1988025281
Quantity Available
1
Seller
Exeter, Devon, United Kingdom
Seller rating:
This seller has earned a 3 of 5 Stars rating from Biblio customers.
Item Price
$25.26
$12.56 shipping to USA

Show Details

Description:
Barlow Pub, 2018. Hardcover. New. 248 pages. 9.25x6.50x0.80 inches.
Item Price
$25.26
$12.56 shipping to USA
Project Unthinkable: A Doctor's Gamble to Save Millions of Lives
Stock Photo: Cover May Be Different

Project Unthinkable: A Doctor's Gamble to Save Millions of Lives

by Yach MD, Derek

  • Used
  • Hardcover
Condition
Used:Good
Binding
Hardcover
ISBN 10 / ISBN 13
9781988025285 / 1988025281
Quantity Available
1
Seller
HOUSTON, Texas, United States
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Item Price
$25.62
FREE shipping to USA

Show Details

Description:
Barlow Publishing, 2018-11-10. Hardcover. Used:Good.
Item Price
$25.62
FREE shipping to USA