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9788131763292 - Integrated Advertising, Promotion and Marketing Communications, 4e by Clow

ISBN 10: 8131763293

Paperback; Pearson Education;


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Pearson Education, 2012. 4th edition. Softcover. New. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry. Printed Pages: 400.

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Pearson Education, 2012. 4th edition. Softcover. New. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry. Printed Pages: 400. NA

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Pearson Education, 2012. 4th edition. Softcover. New. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry. Printed Pages: 400.

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Product details Paperback: 400 pages Publisher: Pearson Education (2012) Language: English ISBN-10: 9788131763292

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