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Introduction to Social Marketing
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Introduction to Social Marketing Paperback - 2003

by G. B. Mukherji


From the publisher

Designed to introduce social marketing as a discipline to social development planners and program implementers, this book suggests that the basics tenets of the marketing discipline as practiced in the commercial sector be followed in all development planning and execution; thereby reducing adhocism, but not individual initiatives. The fundamentals of India's social marketing discipline are illustrated.

Details

  • Title Introduction to Social Marketing
  • Author G. B. Mukherji
  • Binding Paperback
  • Edition 1st ed.
  • Pages 210
  • Volumes 1
  • Language ENG
  • Publisher India Research Press, New Delhi
  • Date September 1, 2003
  • Illustrated Yes
  • ISBN 9788188353064 / 818835306X
  • Weight 0.95 lbs (0.43 kg)
  • Dimensions 9.46 x 6.2 x 0.77 in (24.03 x 15.75 x 1.96 cm)
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Introduction to Social Marketing
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Introduction to Social Marketing

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Introduction to Social Marketing
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Introduction to Social Marketing

by G.B. Mukherji

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Introduction to Social Marketing
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Introduction to Social Marketing

by G.B. Mukherji

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Introduction to Social Marketing
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Introduction to Social Marketing

by G. B. Mukherji

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ISBN 10 / ISBN 13
9788188353064 / 818835306X
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Introduction to Social Marketing
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Introduction to Social Marketing

by G.B. Mukherji

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