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Advertising It's Culture and Political Effects

by Buzzi, Giancarlo

Condition: Fine/Fine

Minneapolis, Minnesota: University of Minnesota Press, 1968. Rare and provocative analysis of the advertising business from Buzzi, and Italian writer and advertising man. Buzzi, marketing director of the Mondadori publishing firm in Milan, Italy, argues that advertising while exalting the myths and values of our society, contributes to the consumption and wearing out of those very myths and values.. First Edition. Fine/Fine.
  • Bookseller: Pellbooks US (US)
  • Bookseller Inventory #: 14475
  • Title: Advertising It's Culture and Political Effects
  • Author: Buzzi, Giancarlo
  • Book condition: Used - Fine
  • Jacket condition: Fine
  • Edition: First Edition
  • Publisher: University of Minnesota Press
  • Place: Minneapolis, Minnesota
  • Date published: 1968
  • Keywords: Madison Avenue Milan Milano Italy
  • Bookseller catalogs: Advertising;


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