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Englewood Cliffs, NJ: Prentice Hall, 1995-01. Third Edition. Hardcover. Very Good. 8x1x10. No Stock Photos! We photograph every item. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client…
Read More Advertising: Principles and Practice by Wells, William; Burnett, John; Moriarty, Sandra - 1995-01
by Wells, William; Burnett, John; Moriarty, Sandra
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Advertising: Principles and Practice
by Wells, William; Burnett, John; Moriarty, Sandra
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- near fine
- Hardcover
Englewood Cliffs, NJ: Prentice Hall, 1995-01. Third Edition. Hardcover. Near Fine. 815 pages; light edge wear; For introductory courses in Advertising, offered in marketing and journalism departments. Everyone has experienced memorable advertising: the ad or jingle that stays in your mind. But memorable advertising may not sell products or build market share-it may not be effective advertising. In these days of accountability, clients are asking that advertisers create advertising that meets measurable goals. The challenge with teaching advertising by taking theory and applying it to what is going on in advertising agencies is that companies have always been very guarded about goals and measures. Advertising: Principles and Practice has lifted the veil by focusing on EFFIE-award winners: advertising campaigns that have won awards for their effectiveness from the American Marketing Association of New York. These EFFIE-award winners reveal client goals and how these goals were reached. No other book takes theory and shows students how it is applied today to produce effective advertising-advertising that works.
- Bookseller Kayleighbug Books (US)
- Format/Binding Hardcover
- Book Condition Used - Near Fine
- Quantity Available 1
- Edition Third Edition
- Binding Hardcover
- ISBN 10 0137228694
- ISBN 13 9780137228690
- Publisher Prentice Hall
- Place of Publication Englewood Cliffs, NJ
- Date Published 1995-01
- X weight 65 oz
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Advertising: Principles and Practice: 3rd Edition
by Wells, William; Burnett, John; Moriarty, Sandra
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Stock Photo: Cover May Be Different
Advertising Principles and Practice
by Wells
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- Used - Near Fine
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College or University level textbook on advertising covers foundations, strategy, media, operations and creativity. Near fine text no dust jacket, none issued.
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Advertising: principles and practice
by William Wells, John Burnett
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Prentice Hall. Very Good. 260mm / 210mm. Hardcover. 1995. third edition. 815 pages. <br>Exceptionally real-world in focus with examples, i ssues, and applications interlaced throughout this best-selling i ntroduction to both the theory and practice of advertising provid es important insights into how advertising is done, who does it, and the critical questions that must be resolved. .
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Advertising: Principles and Practice
by William Wells; John Burnett; Sandra E. Moriarty
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HOUSTON, Texas, United States
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Prentice Hall, 1995-01. Hardcover. Good.
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Advertising: Principles & Practice, 3rd
by Wells, William; Moriarty, Sandra E.; Burnett, John
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Burgin, Kentucky, United States
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Prentice Hall, Upper Saddle River, NJ, 1995. 3rd Edition. Hardcover. Very Good Condition. The text is clean, the cover is in nicre condition. Quantity Available: 1. ISBN: 0137228694. ISBN/EAN: 9780137228690. Pictures of this item not already displayed here available upon request. Inventory No: 1560765145. . 9780137228690
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