Sign In | Register
No image available

Advertising and Sales Promotion: An Indian Perspective

by H.S. Murthy,V.S. Padmanabhan

Condition: New


Ane Books Pvt. Ltd, 2011. First edition. Softcover. New. Advertising is a discipline undergoing rapid change. We have moved from Print to Electronic Media to Internet Advertising. Students and practitioners of advertising need to be exposed to the latest trends in advertising and sales promotion. Advertising and Sales Promotion: An Indian Perspective deals with various business like dealing in consumer products, industrial products, services, corporate public relations, and social marketing. The book exposes the readers to the basics of advertising. Contents 1. Introduction, 2. Before the Market Economy, 3. The Marketing Concept, 4. Marketing Communications, 5. The Communication Process, 6. Advertising Purpose and Benefit, 7. Role of Advertising Agency, 8. Advertising Planning, 9. Setting Objectives, 10. Positioning: Creative Planning, 11. Media Planning, 12. Direct Marketing, 13. Sales Promotion, 14. Publicity and Public Relations, 15. Personal Selling, 16. Advertising Over Internet, 17. Point of Purchase or Point of Sale, 18. Marketing Communication for Industrial Products, 19. Corporate or Institutional Communications, 20. Rural Marketing Communications, 21. Marketing Communication: Going Global, 22. Marketing Communications for not for Profit, 23. Advertising and the Brand, 24. Measuring Advertising Effectiveness, 25. Event Management, 26. Regulation in Advertising, 27. Influence of Cinema, Case Studies,/ Appendice, Bibilography Printed Pages: 349. Advertising and Sales Promotion: An Indian PerspectiveH.S. Murthy,V.S. Padmanabhan9788190832281
  • Bookseller: Vikram Jain IN (IN)
  • Bookseller Inventory #: 43235BV
  • Title: Advertising and Sales Promotion: An Indian Perspective
  • Author: H.S. Murthy,V.S. Padmanabhan
  • Format/binding: Softcover
  • Book condition: New
  • Quantity available: 500
  • Edition: First edition
  • Binding: Paperback
  • ISBN 10: 819083228X
  • ISBN 13: 9788190832281
  • Publisher: Ane Books Pvt. Ltd
  • Place: New Delhi
  • Date published: 2011
  • Bookseller catalogs: Management;


Reviews

Review this book (Want a chance to win $50? Log-in or create an account first!) (You'll be automatically entered for a chance to win $50!)



Help & frequently asked questions


Glossary

Some terminology that may be used in this description includes:
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new...[more]
First Edition
In collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in cases ...[more]

$10.31

500 copies are available from this seller.
$8.00 shipping to USA

More shipping options >





Bob Dylan - Nobel Prize Winner

Bob Dylan - 2016 Winner of the Nobel Prize for Literature

From the first screech of his electric guitar upsetting musicians at a folk festival to his writing and paintings, Bob Dylan has risen to become a seminal force in American popular culture. In 2016, he was recognized by the Nobel Committee. Learn more about his creations...

PT Barnum

Collecting P. T. Barnum

P. T. Barnum was not only one of the founders of modern day circus performance, he was also the author of the second most printed book of the 19th century. Learn about collecting P. T. Barnum books and ephemera here.


Trustpilot