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Ane Books India , pp. 350 . Papeback. New.
Advertising and Sales Promotion: An Indian Perspective by H.S. Murthy,V.S. Padmanabhan - 2011
by H.S. Murthy,V.S. Padmanabhan
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Advertising and Sales Promotion: An Indian Perspective
by H.S. Murthy,V.S. Padmanabhan
- New
- Paperback
- first
Ane Books Pvt. Ltd, 2011. First edition. Softcover. New. Advertising is a discipline undergoing rapid change. We have moved from Print to Electronic Media to Internet Advertising. Students and practitioners of advertising need to be exposed to the latest trends in advertising and sales promotion. Advertising and Sales Promotion: An Indian Perspective deals with various business like dealing in consumer products, industrial products, services, corporate public relations, and social marketing. The book exposes the readers to the basics of advertising. Contents 1. Introduction, 2. Before the Market Economy, 3. The Marketing Concept, 4. Marketing Communications, 5. The Communication Process, 6. Advertising Purpose and Benefit, 7. Role of Advertising Agency, 8. Advertising Planning, 9. Setting Objectives, 10. Positioning: Creative Planning, 11. Media Planning, 12. Direct Marketing, 13. Sales Promotion, 14. Publicity and Public Relations, 15. Personal Selling, 16. Advertising Over Internet, 17. Point of Purchase or Point of Sale, 18. Marketing Communication for Industrial Products, 19. Corporate or Institutional Communications, 20. Rural Marketing Communications, 21. Marketing Communication: Going Global, 22. Marketing Communications for not for Profit, 23. Advertising and the Brand, 24. Measuring Advertising Effectiveness, 25. Event Management, 26. Regulation in Advertising, 27. Influence of Cinema, Case Studies,/ Appendice, Bibilography Printed Pages: 349. Advertising and Sales Promotion: An Indian PerspectiveH.S. Murthy,V.S. Padmanabhan9788190832281
- Bookseller Vikram Jain Books (IN)
- Format/Binding Softcover
- Book Condition New New
- Quantity Available 500
- Edition First edition
- Binding Paperback
- ISBN 10 819083228X
- ISBN 13 9788190832281
- Publisher Ane Books Pvt. Ltd
- Date Published 2011
We have 2 copies available starting at $13.74.
Advertising and Sales Promotion
by H.S. Murthy V.S. Padmanabhan
- New
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- New
- ISBN 10 / ISBN 13
- 9788190832281 / 819083228X
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Advertising and Sales Promotion
by V.S. Padmanabhan
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- Binding
- Paperback
- ISBN 10 / ISBN 13
- 9788190832281 / 819083228x
- Quantity Available
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NEW DELHI, India
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Paperback. New. Book Condition: New Paperback Eastern Economy Edition textbook with identical content as the US version. Shipped Same Day. We do not ship APO and FPO. Will be dispatched fast. Please send me an email if you have any questions. 100% Satisfaction.
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