Arbuckles: The Coffee That Won the West by Fugate, Francis L - 1994

Texas Western Pr. Hardcover. 0874042305 1994 first edition, Texas Western Press / University of Texas (El Paso, Texas), 9 3/8 x 12 3/8 inches tall white cloth hardcover in publisher's unclipped dust jacket, gilt design to front cover, gilt lettering to spine, copiously illustrated with black-and-white and full color photographs, [15], 233 pp. A very good to near fine copy - clean, bright and unmarked - in a slightly rubbed and edgeworn dust jacket which is nicely preserved and displayed in a clear archival Brodart sleeve. Note that this is a heavy and oversized book, so additional postage will be required for international or priority orders. ~G~ [4.0P] Anecdotes relating to the brewing and selling of coffee are gathered in a well-illustrated volume which explores the entrepreneurial endeavors of one John Arbuckle, who entered the grocery business in 1860 never dreaming that he would pioneering marketing techniques to promote coffee. The blend of culinary and business history is intriguing. Contents: Introduction; Wine of Arabia; A Staple of the American West; John Arbuckle: Coffee King; Building the Arbuckle Empire; John Arbuckle v. The Sugar Trust; Coffee on the Range; The Arbuckles Go West; Mose Drachman: Arbuckles' Salesman in the Southwest; Hosteen Cohay: 'Mister Coffee'; Arbuckles Coffee Trade Cards; The Arbuckles Mystique; Appendices; Notes; Bibliography. . Very Good. 1994. First Edition.