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Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets

by Joe Marconi

Condition: New


Irwin Professional Publishing, 1993-08. Hardcover. New. HARDCOVER, BRAND NEW COPY, Perfect Shape, Not a Remainder, No Black Remainder Mark MH116-108

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Glossary

Some terminology that may be used in this description includes:
remainder
Book(s) which are sold at a very deep discount to alleviate publisher overstock. Often, though not always, they have a remainder...[more]
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects,...[more]
remainder mark
Usually an ink marking of some sort which indicates that the book was designated a remainder. In most cases, it can be found on...[more]

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