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Beyond Branding: How Savvy Marketers Build Brand Equity to Create Products and Open New Markets

by Marconi, Joe

Condition: Used - Good


Probus Professional Pub. Used - Good. Good condition. Very Good dust jacket. Highlighting inside.

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Glossary

Some terminology that may be used in this description includes:
jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...[more]
pub
Common abbreviation for 'published'

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