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Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant by  RENEE MAUBORGNE W. CHAN KIM - Hardcover - February 2005 - from The Book Nook and Biblio.com

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Blue Ocean Strategy : How To Create Uncontested Market Space And Make The Competition Irrelevant

by W. CHAN KIM, RENEE MAUBORGNE

Condition: 8.5 Bulk HB Premium


N/A, February 2005. Hardcover . 8.5 Bulk HB Premium.

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.




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