Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
by W. Chan Kim, Renee Mauborgne
- Used
- very good
- Hardcover
- Condition
- Very Good/Very Good
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Seller
-
Davis, California, United States
Payment Methods Accepted
About This Item
The key business strategy: swim for open waters.
Synopsis
Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.
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Details
- Bookseller
- Gareth Jones (US)
- Bookseller's Inventory #
- 410200043
- Title
- Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
- Author
- W. Chan Kim, Renee Mauborgne
- Book Condition
- Used - Very Good
- Jacket Condition
- Very Good
- Quantity Available
- 1
- Binding
- Hardcover
- ISBN 10
- 1591396190
- ISBN 13
- 9781591396192
- Publisher
- Harvard Business Review Press
- Place of Publication
- Boston
- Date Published
- 2005-02-03
- Keywords
- business, blue ocean, business strategy
- Bookseller catalogs
- Business books;
Terms of Sale
Gareth Jones
30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Gareth Jones
Biblio member since 2019
Davis, California
About Gareth Jones
Just trying to diminish the huge pile of books we personally own to make moving house easier!