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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by W. Chan Kim, Renee Mauborgne

  • Used
  • very good
  • Hardcover
Condition
Very Good/Very Good
ISBN 10
1591396190
ISBN 13
9781591396192
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Seller rating:
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Davis, California, United States
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About This Item

The key business strategy: swim for open waters.

Synopsis

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.

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Details

Bookseller
Gareth Jones US (US)
Bookseller's Inventory #
410200043
Title
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author
W. Chan Kim, Renee Mauborgne
Book Condition
Used - Very Good
Jacket Condition
Very Good
Quantity Available
1
Binding
Hardcover
ISBN 10
1591396190
ISBN 13
9781591396192
Publisher
Harvard Business Review Press
Place of Publication
Boston
Date Published
2005-02-03
Keywords
business, blue ocean, business strategy
Bookseller catalogs
Business books;

Terms of Sale

Gareth Jones

30 day return guarantee, with full refund including original shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Gareth Jones

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2019
Davis, California

About Gareth Jones

Just trying to diminish the huge pile of books we personally own to make moving house easier!

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