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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition
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Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant

by Kim, W. Chan,Mauborgne, Renee

  • Used
  • good
  • Hardcover
Condition
Good/Good
ISBN 10
1591396190
ISBN 13
9781591396192
Seller
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About This Item

Harvard Business Review Press, 2005. Hardcover. Good/Good. 8vo - over 7¾" - 9¾" Some wear; jacket has tear.

Synopsis

Blue Ocean Strategy is a business strategy book written by W. Chan Kim and Renée Mauborgne of INSEAD, an international business school, that promotes creating new market space or "Blue Ocean" rather than competing in an existing industry. It contains retrospective case studies of business success stories the authors claim were Blue Ocean Strategies. The book has sold more than a million copies in its first year of publication and is being published in 41 languages.

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Details

Bookseller
Arundel Books of Seattle US (US)
Bookseller's Inventory #
005497419
Title
Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant
Author
Kim, W. Chan,Mauborgne, Renee
Format/Binding
Hardcover
Book Condition
Used - Good
Jacket Condition
Good
Quantity Available
1
ISBN 10
1591396190
ISBN 13
9781591396192
Publisher
Harvard Business Review Press
Place of Publication
Boston, Massachusetts, U.s.a.
Date Published
2005
Keywords
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Terms of Sale

Arundel Books of Seattle

7-day return only if not as described (you must notify us immediately on upon receipt of any problem). We pack carefully.

About the Seller

Arundel Books of Seattle

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2005
Seattle, Washington

About Arundel Books of Seattle

Arundel Books stunning new store is located in Seattle's historic Pioneer Square, and has an eclectic stock that will satisfy both the avid reader and discriminating collector.

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Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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