Business Driven Information Systems + Premium Content Card by Baltzan, Paige;Phillips, Amy - 2009

McGraw-Hill, 2009. Book. Very Good +. Hardcover. 4to - over 9¾" - 12" tall. Stated SECOND EDITION. NO remainder marks or clippings. Over-sized and heavy hardback. 519 pages. NO tears inside book. Tight spine, clean pages. Writing/underlining and highlighting present throughout book. Does NOT interfere with reading. The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student's level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization..