Description:Cloth cover with imprint of author on front. Silver on spine. The book is in good condition, pages are crisp and clean with a binding that is tight. There is a ding on the top spine but the photos will show it is in lovely shape with some sun fading. Bargain priced without the dust jacket. Please view photos for quality views.
"From the dust jacket: Paul Rand's stature as one of the world's leading graphic designers is uncontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation.
In this witty and instructive book, Paul Rand speaks on the process and… Read More