CORRECT DRESS FOR WOMEN, MISSES, GIRLS, YOUTHS, BOYS, AND INFANTS, EXCLUSIVE STYLES AND MATERIALS, MADE IN YOUR OWN SANITARY WORK ROOMS, AT POPULAR PRICES: Spring & Summer 1907

New York: Franklin Simon & Co, 1907. Wraps. Very good. Franklin Simon & Co. was a New York City department store specializing in women's fashions and furnishings. Founded in 1903 by Franklin Simon (1865-1934), the store was located at 414 Fifth Avenue at 38th Street, the former home of Mrs. Orme Wilson, sister of John Jacob Astor. It was the first big Fifth Avenue store above 34th Street. The store ultimately closed in 1977 following mergers and a bankruptcy.

According to a 1932 Time magazine story, "success was chiefly due to women's clothes imported from France." The business specialized in goods imported from Europe and sold at the same price level as domestic products. Along with illustrations, this catalog includes prices for garments. For example, a "Two-Piece Dressy Gown, of imported washable Swiss, in black and white, light blue and white, pink and white, gray and white, green and white and violet and white effects, waist and skirt richly trimmed with Valenciennes lace, satin ribbon girdle and entire suit made over white lawn" is priced $13.50.

[32] p. with black-and-white illustrations throughout. Original printed green paper wrappers, bound with two staples. Some general wear, with a small chip to the lower corner of the front panel; else about very good.