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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
by Clotaire Rapaille
- Used
- Hardcover
- Condition
- Like New
- ISBN 10
- 0767920562
- ISBN 13
- 9780767920568
- Seller
-
Lees Summit, Missouri, United States
Payment Methods Accepted
About This Item
Broadway, 2006-06-06. Hardcover. Like New. Hardcover. Dust Jacket in very good condition with normal shelf and use wear. Tight binding. Clean unmarked text. No highlighting or pen/pencil markings. We ship daily.
Synopsis
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes.In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world. Rapaille's breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes--the Culture Code--are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What's more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do. Rapaille has used the Culture Code to help Chrysler build the PT Cruiser--the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger's coffee -- one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L'Oreal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us. In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes--ranging from sex to money to health to America itself--to give us "a new set of glasses" with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes. Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all.
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Details
- Bookseller
- Second Sunday Books
(US)
- Bookseller's Inventory #
- 1007020012
- Title
- The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
- Author
- Clotaire Rapaille
- Format/Binding
- Hardcover
- Book Condition
- New Like New
- Quantity Available
- 1
- ISBN 10
- 0767920562
- ISBN 13
- 9780767920568
- Publisher
- Broadway
- Place of Publication
- New York
- Date Published
- 2006-06-06
- X weight
- 16 oz
Terms of Sale
Second Sunday Books
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Second Sunday Books
Biblio member since 2011
Lees Summit, Missouri
About Second Sunday Books
Second Sunday Books is an independent online bookseller in business since 2007. We offer used, new, rare and out of print books for sale. We also sell music, movies and audio books. Our inventory is comprised of a general selection of hardcover and paperback books with an emphasis on religious, business, biography, autobiography, history, and craft books. Second Sunday ships orders domestically and internationally. We pride ourselves on swift and efficient service with a pleasant and personal touch. This means we offer timely customer service via email and we ship orders on a daily basis. So, regardless of whether we have one or one hundred orders to ship your order ships the day you order or within 24 hours. We add new inventory on a weekly basis so check back often for new arrivals.
Glossary
Some terminology that may be used in this description includes:
- Tight
- Used to mean that the binding of a book has not been overly loosened by frequent use.
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- New
- A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
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