Customers com: How to Create a Profitable Business Strategy for the Internet and Beyond by Patricia B. Seybold with Ronni T. Marshak - 1999

London: Random House Audio, 1999. 360 pages, including index. Minor crease to top of front cover of dj otherwise fine. This book is by internationally renowned consultant and analyst Patricia B. Seybold. The book's purpose is to provide expert - but very accessible - advice to business people, showing how companies can use information technology, including the internet, to get closer to their customers. Everyone knows the prediction: the Internet will change the way business is done. And everyone has the same fear: they will fall behind their competitors and miss the boat. This book does not offer breathless predictions - it offers practical, easy-to-understand advice and shows the reader how to apply it. The author has advised companies such as Microsoft, Hewlett-Packard and Ernst & Young. The advice she gives in this book is based on solid, proven marketing principles and on real, detailed case studies of how well-known corporations like Amazon, Hertz and Dell are using the Internet successfully.. Third Impression. Hard Back. Near Fine/Very Good+. 9" x 6". Business Management.