Dairy Marketing Book 1: Dairy Milk Marketing Management combat(Chinese Edition) by HOU JUN WEI

paperback. New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: 2013 Pages: 214 in Publisher: Joint Publishing House of the Chinese Chambers of Commerce and Industry Dairy Marketing Book 1: dairy. dairy marketing management practice of by the dairy industry for many years. especially in the regional dairy enterprises careful study by the industry levels close observation and deeply involved from strategy to execution. with a three-dimensional perspective of full range of tracing the market the whole picture. all broken up to provide the practical operation of the method indicate a broad road in a diverse and competitive enterprise. Combined valuable case comes from the local first-line and in-depth. detailed and practical strokes. Allow enterprises to become the king of the regional market. and as a basis for exploiting the boundary. Contents: Chapter dairy marketing - strategy first section I. Section II of the opportunities and challenges of China's dairy industry development direction and strategy of China's dairy industry has been given - the third quarter of the second chapter of the pattern of the competitive strategy of Chinese dairy area of ??King case of a pattern of Chinese Dairy Section II of the distribution of the dairy industry and consumers spending habits section III of the basic types of the China Dairy Section IV regional dairy industry product structure analysis and marketing strategy: Junlebao - China Wind the successful gene product innovation - to win in dairy enterprises to follow the first section how well the four strategies of local innovation in product innovation Section II Section III completes the product line planning dairy enterprises how to build a star in section IV the Dairy Section 5 District dairy enterprise product strategy Chapter channels change - the regional dairy enterprise and intensive farming terminal (1) the evolution and development of the second channel change channels direction Section III channel innovation: a value-added channel core section IV of Chapter mashup terminal: enterprise terminal innovative business models Section V regional dairy enterprises case of how the operation of the four super channel Section VI regional dairy enterprise channel construction strategy: non-mainstream channels to help local brand breakthrough price war - the value of war Section 1 Dairy Section II product pricing and the price system to transfer the value of war from the price war the third quarter clever prices skill - the prices of dairy enterprises strategies and methods section IV of dairy marketing strategy case after corporate prices: price war: harassment competing products become market leader case: the value of war: Mengniu Sour milk from a price war to Chapter VI of the changes in the value of war Promotions - Call of Duty details Section 1 dairy promotion Aspects promotion of Section II of the off-season - so the dairy sales prosperous Section III Community promotion. communication on the fourth quarter free tasting doing promotion case: the pastoral dairy supermarkets delicious meals free tasting events Section V festival Gold Rush Case: gold days milk Listing Promotion Strategy Chapter VII of the regional dairy enterprises Section I Section II four challenges of the environment faced by the regional dairy industry test area type dairy enterprise operational capability to reposition the third quarter repositioning ... Satisfaction guaranteed,or money back.