Description:
Amacom Books, 2010-01-01. hardcover. Good. 6x1x9.
The On-Demand Brand by Mathieson, Rick - 2011: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Mathieson, Rick
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Mathieson, Rick
- Used
- near fine
- Hardcover
- first
Call it the digital generation. The iPhone-toting, Facebook-hopping, Twitter-tapping, I-want-what-I-want, how-I-want-it generation. By whatever name, marketers are discovering that connecting with todays elusive, ad-resistant consumer means saying goodbye to new media, and hello now media. Featuring exclusive insights and inspiration from todays top marketers as well as lessons from some of the worlds most successful digital marketing initiatives this eye-opening book reveals how readers can deliver the kind of blockbuster experiences that 21st century consumers demand. Spanning social networking, augmented reality, advergames, virtual worlds, digital outdoor mobile marketing, and more, this book presents an inside look at digital strategies being deployed by brands like Coca-Cola, Burger King, BMW, Axe Deodorant, NBC Universal, Doritos, and many others. Revealing ten essential secrets for capitalizing on the right mix of digital channels and experiences for any brand, this book reveals how to demand attention before the audience hits the snooze button.
Hardcover: 282 pages
Hardcover: 282 pages
- Bookseller HonigsBooks (US)
- Format/Binding Hardcover
- Book Condition Used - Near Fine
- Jacket Condition Near Fine
- Quantity Available 1
- Edition First Ed. First Printing
- Binding Hardcover
- ISBN 10 0814415725
- ISBN 13 9780814415726
- Publisher American Management Association
- Place of Publication New York
- Date Published 2011
- Size 6.2 x 1.2 x 9.2 inches
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Mathieson, Rick
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- ISBN 13
- 9780814415726
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The On-Demand Brand : 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
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AMACOM, 2010. Hardcover. Good. Disclaimer:Missing dust jacket; Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Mathieson, Rick
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AMACOM, 2010-04-28. Hardcover. Very Good. 1.2000 8.9000 6.2000. Shows minor wear.
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The On-Demand Brand : 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Mathieson, Rick
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McGraw-Hill Education. Used - Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
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The On-Demand Brand : 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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McGraw-Hill Education. Used - Very Good. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects.
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
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The On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
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AMACOM, 2010-04-28. Hardcover. Used: Good.
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The On-Demand Brand: 10 Rules for Building Brands in an Anytime, Anywhere Digital World: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Mathieson, Rick
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Hardback. Very Good.
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The On-Demand Brand
by Rick Mathieson
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Woodside, New York, United States
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American Management Association , pp. xxii + 282 . Hardback. New.
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On-Demand Brand: 10 Rules for Digital Marketing Success in an Anytime, Everywhere World
by Rick Mathieson
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New Delhi, India
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New/New. Brand New Original US Edition, Perfect Condition. Printed in English. Excellent Quality, Service and customer satisfaction guaranteed!
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