Design, Form, and Chaos
by Paul Rand
- Good. No dust jacket, color faded, spine small damage on top./Missing
- ISBN 10
- ISBN 13
Bay City, Michigan
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About This Item
Cloth cover with imprint of author on front. Silver on spine. The book is in good condition, pages are crisp and clean with a binding that is tight. There is a ding on the top spine but the photos will show it is in lovely shape with some sun fading. Bargain priced without the dust jacket. Please view photos for quality views.
"From the dust jacket: Paul Rand's stature as one of the world's leading graphic designers is uncontestable. For half a century his pioneering work in the field of advertising design and typography has exerted a profound influence on the design profession; he almost single-handedly transformed "commercial art" from a practice that catered to the lowest common denominator of taste to one that could assert its place among the fine arts. Among the numerous clients for whom he has been a consultant and/or designer are the American Broadcasting Company, IBM Corporation, and Westinghouse Electric Corporation.
In this witty and instructive book, Paul Rand speaks on the process and passion that foster good design and indicting faddism and trendiness. Using examples of his own stunning graphic work, Rand discusses such topics as: the values on which aesthetic judgments are based; the part played by intuition in good design; the proper relationship between management and designers; the place of market research; how and when to use computers in the production of a design; choosing a typeface; principles of book design; and the thought processes that lead to a final design.
The centerpiece of the book consists of seven design portfoliosówith diagrams and ultimate choicesóthat Rand used to present his logos to clients such as Next, IDEO, and IBM.
Paul Rand's vast experience has included magazine and advertising art direction, packaging, book illustration, and typography, as well as painting and art education. He has taught at Pratt Institute and Cooper Union, and since 1956 has been a professor of graphic design at Yale University. During his lifetime he has been honored with prestigious awards from many professional and academic groups, and his work is in the permanent collections of museums in the United States, Europe, and Japan. He is also the author of the highly acclaimed Paul Rand: A Designer's Art."
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- Bay Shore Emporium (US)
- Bookseller Inventory #
- Design, Form, and Chaos
- Paul Rand
- Book condition
- Used - Good. No dust jacket, color faded, spine small damage on top.
- Jacket condition
- Quantity available
- First printing
- ISBN 10
- ISBN 13
- Yale University Press
- Place of Publication
- New Haven
- Date published
- Paul Rand, Chaos, Design, Form, Art, Chaos Theory, Logos, Graphics
- Bookseller catalogs
- Graphic Design;
Terms of Sale
Bay Shore Emporium
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Some terminology that may be used in this description includes:
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...[more]
- A book in fine condition exhibits no flaws. A fine condition book closely approaches As New condition, but may lack the...[more]
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....[more]
- A term often used to indicate a book's new-like condition. Indicates that the hinges are not loosened. A book described as crisp...[more]
- Used to mean that the binding of a book has not been overly loosened by frequent use.