EFFECTIVE CATALOGS by Haughney, John D - 1968

New York: John Wiley and Sons, 1968. 128 pp. Black cloth lettered in silver on the front panel and spine; headband; illustrated with black and white drawings, diagrams and charts. Wear at the corners of the dustjacket with chipping around the edges; no interior markings. The Contents are: Preface; Catalogs - Your Best Seller; Planning Your Catalog; Cost Analysis; Copy Preparation; Catalog Design; Type Selection; Illustrations; Printing; Distribution and Maintenance; Catalog Coordination with Marketing Plan; Catalogs and Computers; and Summary of the Most Common Catalog Deficiencies; followed by an index.. First Edition. Hardcover. Very Good/Good Only. 8vo. Book.