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The Engineering of Consent by  Nicholas  John Price; Samstag - Hardcover - Third Printing - 1969 - from RareNonFiction.com and Biblio.com

The Engineering of Consent

by Bernays, Edward L. - Editor: Contributors: Cutler, Howard W.; Dodge, Sherwood; Fine, Benjamin; Fleischman, Doris; Ginsburgh, A. Robert; Jones, John Price; Samstag, Nicholas

Condition: Good


Norman, OK, U.S.A.: University of Oklahoma Press. Hardcover. 246 pages. Index. Third printing of the 1955 first edition. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - from dust jacket of first edition (not included with this copy). Average wear to navy blue cloth-covered boards. Usual library markings. Binding intact. A worthy early printing of this public relations classic. (Larson 8 describes the first edition) . Good. 1969. Third Printing.


  • Bookseller: RareNonFiction.com CA (CA)
  • Bookseller Inventory #: 237G3739
  • Title: The Engineering of Consent
  • Author: Bernays, Edward L. - Editor: Contributors: Cutler, Howard W.; Dodge, Sherwood; Fine, Benjamin; Fleischman, Doris; Ginsburgh, A. Robert; Jones, John Price; Samstag, Nicholas
  • Format/binding:Hardcover
  • Book condition: Used - Good
  • Quantity available: 1
  • Edition: Third Printing
  • Binding: Hardcover
  • Publisher: University of Oklahoma Press
  • Place: Norman, OK, U.S.A.
  • Date published: 1969
  • Keywords: Spin Media Marketing Public Relations Manipulation Mind Thought Control Brain Wasing Social Engineering Publicity Strategy Planning
  • Bookseller catalogs: Conspiracy; News Media;
  • Subjects: BODY, MIND & SPIRIT / General;


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Glossary

Some terminology that may be used in this description includes:
jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps aro...[more]
First Edition
In collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in cases ...[more]

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