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The Engineering of Consent A scientific approach to public relations

The Engineering of Consent A scientific approach to public relations

Condition: Good

Norman, OK, U.S.A.. Hardcover. B001H9SNWA ix, [3], 3-246 pages. Index. Third printing of the 1955 first edition. "A well-planned public relations program, says Edward L. Bernays, U.S. Publicist Number 1, is executed in accordance with scientific principles. This book is based on the findings of social scientists, whose dispassionate approach and methods may be likened to those of the engineering professions... A systematic presentation of the principal organizational problems in any public relations undertaking." - dust jacket. Light wear to publisher's navy blue cloth. Tight and square. Prior owner's name and faint erasure atop front free endpaper otherwise contents clean, bright and unmarked. Average wear to price-clipped dust jacket now preserved in archival-grade Brodart. A quality copy of this public relations classic. Bibliographic reference: Larson 8. . Good. 1969. Third Printing.
  • Bookseller: CA (CA)
  • Bookseller Inventory #: 237H4411
  • Title: The Engineering of Consent A scientific approach to public relations
  • Format/binding: Hardcover
  • Book condition: Used - Good
  • Quantity available: 1
  • Edition: Third Printing
  • Binding: Hardcover
  • Place: Norman, OK, U.S.A.
  • Date published: 1969
  • Keywords: Spin Media Marketing Public Relations Manipulation Mind Thought Control Brain Wasing Social Engineering Publicity Strategy Planning
  • Bookseller catalogs: Conspiracy; Psychology; News Media;
  • Subjects: BODY, MIND & SPIRIT / General;


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