Foods from Sunny Lands

The Hills Brothers Company. Very Good. 1925. Softcover. Stapled wraps. 22 pages. Color and black and white illustrations. Very good only due to the damage to the lower right corner which extends into the booklet 2 leaves, with decreasing severity. LAID IN is the, original and uncommon, form letter sent along with this booklet by Hills Brothers on behalf of the local grocer, in this case Alta Market of Denver Colorado. It's purpose was to introduce a new food, Dromedary Dates to the American people. The letter has incomplete crease to the lower corner corresponding to the booklet corner damage. "The Hills Brothers Company, fruit importers, altered the date market with their massive marketing campaign. Prior to their advertisements many Americans viewed dates as a sticky, bug infested mess. Hill Brothers unveiled advertisements that suggested the romance of the Middle East could be eaten in a date. This recipe book... was sent to customers to educate them on how to use dates in their everyday meals, while also invoking the mystery of the so called Orient." (Sarah Seekatz; "Dates the sticky history of the sweet fruit" by Michele Kayal. National Geographic, 6/2015.) ; 8vo .