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Getting the Best from Your Ad Agency: Everything Marketers Need to Know About Working With Agencies from Creative, Media Planning, Budgeting and Mar

by Joe Marconi

Condition: GOOD


Probus Professional Pub. Hardcover. GOOD. Spine creases, wear to binding and pages from reading. May contain limited notes, underlining or highlighting that does affect the text. Possible ex library copy, that’ll have the markings and stickers associated from the library. Accessories such as CD, codes, toys, may not be included.
  • Seller: Discover Books US (US)
  • Seller Inventory #: 3072261633
  • Title: Getting the Best from Your Ad Agency: Everything Marketers Need to Know About Working With Agencies from Creative, Media Planning, Budgeting and Mar
  • Author: Joe Marconi
  • Format/binding: Hardcover
  • Book condition: Used - GOOD
  • Binding: Hardcover
  • ISBN 10: 1557381798
  • ISBN 13: 9781557381798
  • Publisher: Probus Professional Pub
  • Place: Chicago, Il
  • This edition first published: 1991-04

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Glossary

Some terminology that may be used in this description includes:
spine
The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....[more]
pub
Common abbreviation for 'published'

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