The Gutenberg Galaxy: The Making of Typographic Man by Marshall McLuhan - 2002

University Of Toronto Press, 2002. Trade Paperback. Very Good +. Movable type, as much if not more than any meaningful arrangement of that type, transformed Renaissance consciousness--just as electronic circuitry is transforming us now. That is the basic premise of Marshall McLuhan's The Gutenberg Galaxy. New technologies create new human environments, and "technological environments are not merely passive containers & but are active processes that reshape people and other technologies alike." McLuhan's second book, The Gutenberg Galaxy was published in 1962, won the Canadian Governor General's Medal that same year, and pushed McLuhan toward international prominence.