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Herd by Mark Earls - from Paper Tiger Books (SKU: 51W00000UAC5_ns)

Herd

Herd by Mark Earls - from Paper Tiger Books (SKU: 51W00000UAC5_ns)
Stock Photo: Cover May Be Different

Herd

by Mark Earls

  • New
Condition
New
ISBN 10
1491552506
ISBN 13
9781491552506
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Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Blawnox, Pennsylvania
Item Price:
$14.99
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About This Item

New. Brand new.

Synopsis

"...fascinating. Like Malcolm Gladwell on speed." --THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". --Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru." --Daniel Finkelstein, THE TIMES This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking. Since the Enlightenment there has been a very simple but widely held assumption that we are a species of thinking individuals and human behaviour is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioural and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behaviour, with a result that necessitates a complete rethink about these subjects. HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.The EPUB format of this title may not be compatible for use on all handheld devices.

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Details

Bookseller
Paper Tiger Books US (US)
Bookseller Inventory #
51W00000UAC5_ns
Title
Herd
Author
Mark Earls
Book condition
New New
Quantity available
1
Binding
Unknown
ISBN 10
1491552506
ISBN 13
9781491552506
Publisher
Brilliance Audio
This edition first published
2014-10

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Paper Tiger Books

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About the Seller

Paper Tiger Books

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio.com member since: 2006
Blawnox, Pennsylvania
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About Paper Tiger Books

We are a family-owned book business located in Pittsburgh, PA. We strive to provide a high level of customer service, and we encourage you to contact us if you have any questions about ordering, stock, or our policies.
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