The History and Development of Advertising
by Presbrey, Frank
- Used
- fair
- Hardcover
- first
- Condition
- Fair
- Seller
-
Ladysmith, British Columbia, Canada
Payment Methods Accepted
About This Item
USA: Doubleday, Doran & Company, Inc., 1929. Book. Fair. Hardcover. First Edition. 4to - over 9¾" - 12" tall. ix, [3], 642 pages. Index. Over three-hundred illustrations, including many wonderful black and white plates at back. "The culmination of many years of work in the gathering of material and weaving the story of one of the world's most potent instruments for the development of manufacture, trade and industry." - Foreword. Former library copy rebound in gray buckram with usual markings. No dust jacket. Above-average wear. Binding intact. A worthy reference copy of this fascinating history..
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Details
- Bookseller
- RareNonFiction.com (CA)
- Bookseller's Inventory #
- 427H3680
- Title
- The History and Development of Advertising
- Author
- Presbrey, Frank
- Format/Binding
- Hardcover
- Book Condition
- Used - Fair
- Edition
- First Edition
- Publisher
- Doubleday, Doran & Company, Inc.
- Place of Publication
- USA
- Date Published
- 1929
- Keywords
- Advertising, History, Advertisements, Marketing, Handbills, Siquis, John Houghton, Harmsworth, John Peter Zenger, Ads , Stamp Tax of 1765, John Dunlap, Phineas Taylor Barnum, John E. Powers, John Wanamaker, Cyrus H. K. Curtis, Street Car, Radio
- Bookseller catalogs
- Business;
- Size
- 4to - over 9¾" - 12" tall
Terms of Sale
RareNonFiction.com
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About the Seller
RareNonFiction.com
Biblio member since 2003
Ladysmith, British Columbia
About RareNonFiction.com
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Glossary
Some terminology that may be used in this description includes:
- Buckram
- A plain weave fabric normally made from cotton or linen which is stiffened with starch or other chemicals to cover the book...
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
- Fair
- is a worn book that has complete text pages (including those with maps or plates) but may lack endpapers, half-title, etc....
- First Edition
- In book collecting, the first edition is the earliest published form of a book. A book may have more than one first edition in...
- Rebound
- A book in which the pages have been bound into a covering replacing the original covering issued by the publisher.