Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
by Mitchell, Jack
- Used
- as new
- Hardcover
- Signed
- Condition
- As New/Very Good
- ISBN 10
- 1401300340
- ISBN 13
- 9781401300340
- Seller
-
Newton, Massachusetts, United States
Payment Methods Accepted
About This Item
Synopsis
HUG YOUR CUSTOMERS is about customer service and how Jack Mitchell has practiced it by extending “hugs” -- unexpected extras, from knowing each customers name, along with their family members and clothing preferences, to handing out free coffee and newspapers on the Greenwich commuter train platform to say thanks (and by extension “Shop at Mitchells”). Mitchell looks at sales as being about something other than the product. You’re not selling clothing, you’re selling the relationship. That’s why on Saturdays, many people come to Mitchells just to see what’s going on. In the summer, he’s giving away hot dogs. Any time a regular customer walks in, the sales staff knows his name, spouse’s and kids’ names, clothing preferences and last purchase.
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Details
- Bookseller
- Charity Bookstall (US)
- Bookseller's Inventory #
- 001542
- Title
- Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
- Author
- Mitchell, Jack
- Format/Binding
- Hardcover
- Book Condition
- New As New
- Jacket Condition
- Very Good
- ISBN 10
- 1401300340
- ISBN 13
- 9781401300340
- Publisher
- Hyperion
- Place of Publication
- New York
- Date Published
- 2003
- Size
- 8vo - over 7¾" - 9&f
- Keywords
- Autographed; signed; inscribed; sales; selling; Customer service and Retention; customers;
- Bookseller catalogs
- Gift Ideas; Signed; Non-Fiction; Sales;
Terms of Sale
Charity Bookstall
About the Seller
Charity Bookstall
About Charity Bookstall
Glossary
Some terminology that may be used in this description includes:
- Title Page
- A page at the front of a book which may contain the title of the book, any subtitles, the authors, contributors, editors, the...
- Inscribed
- When a book is described as being inscribed, it indicates that a short note written by the author or a previous owner has been...
- Spine
- The outer portion of a book which covers the actual binding. The spine usually faces outward when a book is placed on a shelf....
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...