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Influence: The Psychology of Persuasion, Revised Edition

Influence: The Psychology of Persuasion, Revised Edition

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Influence: The Psychology of Persuasion, Revised Edition

by Robert B. Cialdini

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  • Paperback
Condition
BRAND NEW
ISBN 10
0671027034
ISBN 13
9780671027032
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About This Item

The widely adopted, now classic book on influence and persuasion—a major national and international bestseller with more than four million copies sold!

In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini—the seminal expert in the field of influence and persuasion—explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations.

You'll learn the six universal principles of influence and how to use them to become a skilled persuader—and, just as importantly, how to defend yourself against dishonest influence attempts:

Understanding and applying the six principles ethically is cost-free and deceptively easy. Backed by Dr. Cialdini's 35 years of evidence-based, peer-reviewed scientific research—as well as by a three-year field study on what moves people to change behavior—Influence is a comprehensive guide to using these principles effectively to amplify your ability to change the behavior of others.


Synopsis

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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Details

Bookseller
Bigworldbooks US (US)
Bookseller's Inventory #
116
Title
Influence: The Psychology of Persuasion, Revised Edition
Author
Robert B. Cialdini
Format/Binding
SOFTCOVER
Book Condition
New BRAND NEW
Quantity Available
25
Binding
Paperback
ISBN 10
0671027034
ISBN 13
9780671027032
Publisher
Pocket Books
Place of Publication
U.s.a.
This edition first published
October 1, 1998

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