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Integrated Advertising, Promotion and Marketing Communications (5th Edition) by  Donald E  Kenneth E.; Baack - Paperback - from SGS Trading Inc and Biblio.com

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Integrated Advertising, Promotion and Marketing Communications (5th Edition)

by Clow, Kenneth E.; Baack, Donald E

Condition: New


Prentice Hall. PAPERBACK. 0132538962 New Textbook, Ships with Emailed Tracking from USA . New.

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.



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