Sign In | Register
No image available

Integrated Advertising, Promotion, and Marketing Communications (8th Edition)

by Clow, Kenneth E.; Baack, Donald E

Condition: Very Good


Pearson. PAPERBACK. 0134484134 Great used condition. Tape on front or back cover, otherwise in great used condition. A portion of your purchase of this book will be donated to non-profit organizations. Over 1,000,000 satisfied customers since 1997! We ship daily M-F. Choose expedited shipping (if available) for much faster delivery. Delivery confirmation on all US orders. . Very Good.

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.



Reviews

Review this book (Want a chance to win $50? Log-in or create an account first!) (You'll be automatically entered for a chance to win $50!)



$77.38

$3.50 shipping to USA

More shipping options >





Biblio Hoaxes: An Inhabitant of Formosa

The Great Formosa Hoax

George Psalmanazar played a grand prank in 1703, pretending to be a resident of the island of Formosa. His book took London by storm.  Learn more...

The Beat Generation

Collecting The Beat Generation

The Beat Generation was born out of WWII, and it still continues to exert considerable influence on today's literary scene. Biblio sellers have a fantastic collection of Beat Generation books and ephemera for browsing.


Trustpilot