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Integrated Advertising, Promotion, and Marketing Communications (8th Edition)

by Clow, Kenneth E.; Baack, Donald E

Condition: Good


Pearson, 2017-01-14. Paperback. Good. ***NOTE: This book says RENTAL EDITION, but is for sale and is yours to keep!!*** Book in 'Good' Condition and will show signs of use, and may contain writing, underlining, &/or highlighting within. 2nd Day Shipping Offered! All books ship same or next business day. Used books may not contain supplements such as access codes, CDs, etc. We have the best customer service online!This is the U.S. student edition as pictured unless otherwise stated.

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.



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