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Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

by Clow, Kenneth E.; Baack, Donald E

  • Used
  • Acceptable
  • Paperback
Condition
Acceptable
ISBN 10
0133126242
ISBN 13
9780133126242
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About This Item

Pearson, 2013. Paperback. Acceptable. Readable copy. Pages may have considerable notes/highlighting. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.

Synopsis

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.

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Details

Bookseller
ThriftBooks US (US)
Bookseller's Inventory #
G0133126242I5N00
Title
Integrated Advertising, Promotion, and Marketing Communications
Author
Clow, Kenneth E.; Baack, Donald E
Format/Binding
Paperback
Book Condition
Used - Acceptable
Quantity Available
2
ISBN 10
0133126242
ISBN 13
9780133126242
Publisher
Pearson
Place of Publication
Upper Saddle River, Nj, U.s.a.
Date Published
2013

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ThriftBooks

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Seattle, Washington

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Glossary

Some terminology that may be used in this description includes:

Acceptable
A non-traditional book condition description that generally refers to a book in readable condition, although no standard exists...
Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...
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