Sign In | Register
No image available

Integrated Advertising, Promotion and Marketing Communications (Fourth Edition)

by Donald E. Baack,Kenneth E. Clow

Condition: See description


Pearson Education, 2012. 4th edition. Softcover. New. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry. Printed Pages: 400.

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.




Reviews

Review this book (Want a chance to win $50? Log-in or create an account first!) (You'll be automatically entered for a chance to win $50!)




Glossary

Some terminology that may be used in this description includes:
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new...[more]

$24.38

500 copies are available from this seller.
$9.00 shipping to USA

More shipping options >





Walt Disney

Collecting Disneyana

Welcome to the wonderful world of collecting Walt Disney! From letters signed by Disney himself to classic children's books or ephemera, be sure to check out some of the collectible Walt Disney books on Biblio!

A Brief Introduction to the History of Children’s Books

Collecting Children's Literature

Children's books are among some of the most popular themes to build a book collection on. Learn a bit more in our  Brief History of Children's Literature.


Trustpilot