Sign In | Register
No image available

Integrated Advertising, Promotion and Marketing Communications (Fourth Edition)

by Donald E. Baack,Kenneth E. Clow

Condition: New


Pearson Education, 2012. 4th edition. Softcover. New. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry. Printed Pages: 400. NA

For undergraduate Advertising and Integrated Marketing Communication courses. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.




Reviews

Review this book (Want a chance to win $50? Log-in or create an account first!) (You'll be automatically entered for a chance to win $50!)




Glossary

Some terminology that may be used in this description includes:
New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new...[more]

$24.38

500 copies are available from this seller.
$8.00 shipping to USA

More shipping options >





1939 New York World's Fair

Collecting the 1939 New York World's Fair

Born in the midst of the Great Depression, the theme of the 1939 World's Fair was "The World of Tomorrow" - a theme that captured the hearts of a generation. Check out the maps, souvenirs, and other ephemera on Biblio!

Identify Rare Books

How to identify a rare book

There are several important points to keep in mind when trying to determine if a book can be considered "rare". Read here to learn more.Learn how to determine if a book is rare


Trustpilot