Skip to content

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management

by Alice M. Tybout

  • New
  • Hardcover
Condition
New
ISBN 10
0471690163
ISBN 13
9780471690160
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Southport, Merseyside, United Kingdom
10 Copies Available from This Seller
(You can add more at checkout.)
Item Price
$24.78
Or just $22.30 with a
Bibliophiles Club Membership
$12.54 Shipping to USA
Standard delivery: 14 to 21 days

More Shipping Options

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • PayPal

About This Item

Hardback. New. Includes: the thinking on key branding concepts; strategies for launching new brands, leveraging existing brands, and managing a brand portfolio; techniques for building a brand-centered organization; and, insights from senior managers who have fought branding battles and won.

Reviews

(Log in or Create an Account first!)

You’re rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
The Saint Bookstore GB (GB)
Bookseller's Inventory #
A9780471690160
Title
Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management
Author
Alice M. Tybout
Format/Binding
Hardback
Book Condition
New New
Quantity Available
10
Binding
Hardcover
ISBN 10
0471690163
ISBN 13
9780471690160
Publisher
Wiley
Place of Publication
Somerset, New Jersey, U.s.a.
This edition first published
September 29, 2005

Terms of Sale

The Saint Bookstore

Refunds or Returns: A full refund of the price paid will be given if returned within 30 days in undamaged condition. If the product is faulty, we may send a replacement.

About the Seller

The Saint Bookstore

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2018
Southport, Merseyside

About The Saint Bookstore

The Saint Bookstore specialises in hard to find titles & also offers delivery worldwide for reasonable rates.

Glossary

Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects, "new"...
tracking-