MANAGING BRAND EQUITY: Capitalizing on the Value of a Brand Name
by Aaker, David A
- Used
- very good
- Hardcover
- Condition
- Very Good/Very Good
- ISBN 10
- 0029001013
- ISBN 13
- 9780029001011
- Seller
-
Seneca, Pennsylvania, United States
Payment Methods Accepted
About This Item
New York: The Free Press (1991), 299pp, illus., black cloth, owner's stamp to eps, bottom corners lightly bumped, slight edgewear to dj.. Cloth. Very Good/Very Good.
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Details
- Bookseller
- Russ States (US)
- Bookseller's Inventory #
- 10-0973
- Title
- MANAGING BRAND EQUITY: Capitalizing on the Value of a Brand Name
- Author
- Aaker, David A
- Format/Binding
- Hardcover
- Book Condition
- Used - Very Good
- Jacket Condition
- Very Good
- ISBN 10
- 0029001013
- ISBN 13
- 9780029001011
- Publisher
- The Free Press
- Place of Publication
- New York
- This edition first published
- 1991-09
- Keywords
- Business, Management, Brand Name, Products, Valuation, Intangible Property, USA
Terms of Sale
Russ States
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.
About the Seller
Glossary
Some terminology that may be used in this description includes:
- Cloth
- "Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...