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MANAGING BRAND EQUITY: Capitalizing on the Value of a Brand Name

MANAGING BRAND EQUITY: Capitalizing on the Value of a Brand Name

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MANAGING BRAND EQUITY: Capitalizing on the Value of a Brand Name

by Aaker, David A

  • Used
  • very good
  • Hardcover
Condition
Very Good/Very Good
ISBN 10
0029001013
ISBN 13
9780029001011
Seller
Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Seneca, Pennsylvania, United States
Item Price
$17.00
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About This Item

New York: The Free Press (1991), 299pp, illus., black cloth, owner's stamp to eps, bottom corners lightly bumped, slight edgewear to dj.. Cloth. Very Good/Very Good.

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Details

Bookseller
Russ States US (US)
Bookseller's Inventory #
10-0973
Title
MANAGING BRAND EQUITY: Capitalizing on the Value of a Brand Name
Author
Aaker, David A
Format/Binding
Hardcover
Book Condition
Used - Very Good
Jacket Condition
Very Good
ISBN 10
0029001013
ISBN 13
9780029001011
Publisher
The Free Press
Place of Publication
New York
This edition first published
1991-09
Keywords
Business, Management, Brand Name, Products, Valuation, Intangible Property, USA

Terms of Sale

Russ States

30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged.

About the Seller

Russ States

Seller rating:
This seller has earned a 4 of 5 Stars rating from Biblio customers.
Biblio member since 2010
Seneca, Pennsylvania

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Cloth
"Cloth-bound" generally refers to a hardcover book with cloth covering the outside of the book covers. The cloth is stretched...

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