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Managing Brand Equity : Capitalizing on the Value of a Brand Name by Aaker, David A - 1991
by Aaker, David A
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Managing Brand Equity : Capitalizing on the Value of a Brand Name
by Aaker, David A
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- Hardcover
New York, NY, U.S.A.: The Free Press, 1991. "In a fascinating and insightful examination of the phenomenon of brand equity, Aaker provides a clear and well-defined structure of the relationship between a brand and its symbol and slogan, as well as each of the five underlying assets, which will clarify for managers exactly how brand equity does contribute value." This book has 299 pages and is illustrated. . Sixth Printing. Cloth. Fine/Fine. 8vo - over 7¾" - 9¾" tall.
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- Format/Binding Hardcover
- Book Condition Used - Fine
- Jacket Condition Fine
- Edition Sixth Printing
- Binding Hardcover
- ISBN 10 0029001013
- ISBN 13 9780029001011
- Publisher The Free Press
- Place of Publication New York, NY, U.S.A.
- Date Published 1991
- Keywords BRAND NAME PRODUCTS INTANGIBLE PROPERTY BUSINESS ECONOMICS RETAILING LAW
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Managing Brand Equity
by Aaker, David A
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- ISBN 13
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Managing Brand Equity
by Aaker, David A
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- ISBN 13
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Managing Brand Equity
by Aaker, David A
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- ISBN 13
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Free Press, 1991-09-09. hardcover. Acceptable. 6x1x9.
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Managing Brand Equity
by Aaker, David A
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- Hardcover
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- Binding
- Hardcover
- ISBN 13
- 9780029001011
- ISBN 10
- 0029001013
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Free Press, 1991-09-09. Hardcover. Good. 6x1x9.
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Managing Brand Equity
by Aaker, David A
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- good
- Hardcover
- Condition
- Used - Good
- Binding
- Hardcover
- ISBN 13
- 9780029001011
- ISBN 10
- 0029001013
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Houston, Texas, United States
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Free Press, 1991-09-09. Hardcover. Good. 6x1x9.
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
by Aaker, David A
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- Hardcover
- ISBN 13
- 9780029001011
- ISBN 10
- 0029001013
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Seattle, Washington, United States
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Free Press, 1991. Hardcover. Good. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Managing Brand Equity: Capitalizing on the Value of a Brand Name
by Aaker, David A
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Free Press, 1991. Hardcover. Very Good. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less.Dust jacket quality is not guaranteed.
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Managing Brand Equity
by Aaker, David A
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- ISBN 13
- 9780029001011
- ISBN 10
- 0029001013
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Free Press. Used - Good. Used book that is in clean, average condition without any missing pages.
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Managing Brand Equity
by Aaker, David A
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- Hardcover
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- Used - Good
- Binding
- Hardcover
- ISBN 13
- 9780029001011
- ISBN 10
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Free Press, 9/9/1991 12:00:01 AM. hardcover. Good. 1.0630 in x 9.5276 in x 6.5748 in.
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Managing Brand Equity
by Aaker, David A
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- ISBN 13
- 9780029001011
- ISBN 10
- 0029001013
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