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Marketing An Introduction by Gary Armstrong

Marketing An Introduction by Gary Armstrong

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Marketing An Introduction by Gary Armstrong

by Kotler, Philip; Armstrong, Gary

  • Used
  • good
  • Paperback
Condition
Good
ISBN 10
013414953X
ISBN 13
9780134149530
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About This Item

Pearson, 2016-01-27. Paperback. Good. 10x8x0. This listing is for Marketing: An Introduction This edition is basically identical to the ISBN 0135193192 and 0135204437 and 0135192129 SAVE YOUR MONEY and buy the early edition! Do not waste your money at the bookstore on the 0 This edition will work for your class guaranteed. Your book will be shipped out immediately within 24 hours of purchase. If for some reason you're unhappy with any of our textbooks products, you are welcome to return the book back to us within 30 days of the purchase for a full refund We will ship your book to any United States based territory and to most international countries using 's very convenient Global Shipping Program. Thank you for your business! We strive to offer the best and fastest customer service on , so please don't hesitate to email us if you have any questions or concerns and we will get back to you promptly, have a great day!

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
GOTbooks US (US)
Bookseller's Inventory #
SKU013414953X
Title
Marketing An Introduction by Gary Armstrong
Author
Kotler, Philip; Armstrong, Gary
Format/Binding
Paperback
Book Condition
Used - Good
Quantity Available
2
ISBN 10
013414953X
ISBN 13
9780134149530
Publisher
Pearson
Place of Publication
U.s.a.
Date Published
2016-01-27
Size
10x8x0
X weight
46 oz

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