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Marketing: An Introduction, Student Value Edition (13th Edition)

Marketing: An Introduction, Student Value Edition (13th Edition)

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Marketing: An Introduction, Student Value Edition (13th Edition)

by Armstrong, Gary; Kotler, Philip

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Condition
Good
ISBN 10
013413219X
ISBN 13
9780134132198
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About This Item

Pearson, 2016-02-11. Loose Leaf. Good. US Edition Textbook, May Have Highlights, Notes and/or Underlining, BOOK ONLY-NO ACCESS CODE, NO CD, Ships with Emailed Tracking from USA

Synopsis

For undergraduate courses on the Principles of Marketing. An introduction to the world of marketing using a proven, practical, and engaging approachMarketing: An Introduction shows students how customer value—creating it and capturing it—drives every effective marketing strategy. Using an organization and learning design that includes real-world examples and information that help bring marketing to life, the text gives readers everything they need to know about marketing in an effective and engaging total learning package. The Thirteenth Edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices.

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Details

Bookseller
SGS Trading Inc US (US)
Bookseller's Inventory #
UJan2018--1348
Title
Marketing: An Introduction, Student Value Edition (13th Edition)
Author
Armstrong, Gary; Kotler, Philip
Format/Binding
Loose Leaf
Book Condition
Used - Good
Quantity Available
2
Binding
Unknown
ISBN 10
013413219X
ISBN 13
9780134132198
Publisher
Pearson
Date Published
2016-02-11
X weight
48 oz

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SGS Trading Inc

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