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Marketing Management (12th Edition)

Marketing Management (12th Edition)

Marketing Management (12th Edition)
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Marketing Management (12th Edition)

by Kotler, Philip; Keller, Kevin Lane

  • Used
  • good
  • Hardcover
Condition
Good
ISBN 10
0131457578
ISBN 13
9780131457577
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About This Item

Prentice Hall, 1/1/2006. Hardcover. Good. Hardback book in good condition, but missing dust jacket if issued one. No CD if issued one.

Synopsis

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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Details

Bookseller
Cheryl's Books US (US)
Bookseller's Inventory #
OCT28Y0078945
Title
Marketing Management (12th Edition)
Author
Kotler, Philip; Keller, Kevin Lane
Format/Binding
Hardcover
Book Condition
Used - Good
Quantity Available
1
ISBN 10
0131457578
ISBN 13
9780131457577
Publisher
Prentice Hall
Place of Publication
Lebanon, Indiana, USA
Date Published
1/1/2006
X weight
66 oz

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Cheryl's Books

30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Please contact us if you aren\'t completely satisfied with your purchase for a full refund.

About the Seller

Cheryl's Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio member since 2007
Vinemont, Alabama

About Cheryl's Books

Cheryl\'s Books specializing in new, used, rare, and out of print books.

Glossary

Some terminology that may be used in this description includes:

Jacket
Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...

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