Marketing Management (12th Edition)
by Kotler, Philip; Keller, Kevin Lane
- Used
- good
- Hardcover
- Condition
- Good
- ISBN 10
- 0131457578
- ISBN 13
- 9780131457577
- Seller
-
Vinemont, Alabama, United States
Payment Methods Accepted
About This Item
Synopsis
For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course. This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.
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Details
- Bookseller
- Cheryl's Books (US)
- Bookseller's Inventory #
- OCT28Y0078945
- Title
- Marketing Management (12th Edition)
- Author
- Kotler, Philip; Keller, Kevin Lane
- Format/Binding
- Hardcover
- Book Condition
- Used - Good
- Quantity Available
- 1
- ISBN 10
- 0131457578
- ISBN 13
- 9780131457577
- Publisher
- Prentice Hall
- Place of Publication
- Lebanon, Indiana, USA
- Date Published
- 1/1/2006
- X weight
- 66 oz
Terms of Sale
Cheryl's Books
30 day return guarantee, with full refund including shipping costs for up to 30 days after delivery if an item arrives misdescribed or damaged. Please contact us if you aren\'t completely satisfied with your purchase for a full refund.
About the Seller
Cheryl's Books
About Cheryl's Books
Glossary
Some terminology that may be used in this description includes:
- Jacket
- Sometimes used as another term for dust jacket, a protective and often decorative wrapper, usually made of paper which wraps...