Skip to content

Biblio logo: Used, Rare and Collectible Books for Sale

Marketing Management, 5th Edition by Dawn Iacobucci - Paperback - 2018 - from Gulls Nest Books (SKU: 475442)

Marketing Management, 5th Edition

Marketing Management, 5th Edition by Dawn Iacobucci - Paperback - 2018 - from Gulls Nest Books (SKU: 475442)
Stock Photo: Cover May Be Different

Marketing Management, 5th Edition

by Dawn Iacobucci

  • Used
  • paperback
Condition
See description
ISBN 10
1337271128
ISBN 13
9781337271127
Seller
Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Portland, Oregon
Item Price:
$109.97
$3.99 shipping to USA
Standard Delivery: 4 to 8 days

More Shipping Options
Ask Seller a Question

Payment Methods Accepted

  • Visa
  • Mastercard
  • American Express
  • Discover
  • Paypal

About This Item

Cengage Learning, 2018. Paperback. New Book. Paperback. This textbook on marketing management uses a marketing framework to show how all of its elements fit together. Each chapter addresses a concept related to marketing strategy; product positioning; positioning through price, place, and promotion; customer satisfaction and customer relationships; marketing research tools; and marketing plans. They cover what each concept is and why marketers do it, then how to do it well. Online access is included. (2018 Ringgold, Inc., Portland, OR)

Reviews

Review this book and you'll be entered for a chance to win $50!

(Log-in or create an account first!)

You're rating the book as a work, not the seller or the specific copy you purchased!

Details

Bookseller
Gulls Nest Books US (US)
Bookseller Inventory #
475442
Title
Marketing Management, 5th Edition
Author
Dawn Iacobucci
Format/binding
Paperback
Book condition
Used
Binding
Paperback
ISBN 10
1337271128
ISBN 13
9781337271127
Publisher
Cengage Learning
Date published
2018
Pages
324

Terms of Sale

Gulls Nest Books

All books are subject to prior sale (with immediate refund). International orders welcome. Preferred method of payment is credit card using Biblio.com secure ordering and payment system. Contact us by email for alternative payment methods (biborders@gullsnestbooks.com. Shipping rates are based on books weighing approximately 2.2 lb, or 1 kg. Heavy, oversized, or multi-volume sets, especially for international shipment, may require an extra shipping charge. We will contact you with advice on alternatives. Returns permitted if book is not as described (contact us first). Clicking on "Email about this book" is an easy method to reach us.

About the Seller

Gulls Nest Books

Seller rating:
This seller has earned a 5 of 5 Stars rating from Biblio customers.
Biblio.com member since: 2005
Portland, Oregon
Ask Seller a Question

About Gulls Nest Books

We specialize in recently-published high-level science, technical, and reference books and a growing collection of popular non-fiction titles.

Glossary

Some terminology that may be used in this description includes:

New
A new book is a book previously not circulated to a buyer. Although a new book is typically free of any faults or defects,...[more]
tracking-