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Marketing Management (Fifteenth Edition) by Kevin Lane Keller,Philip Kotler - 2015

by Kevin Lane Keller,Philip Kotler

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Marketing Management (Fifteenth Edition) by Kevin Lane Keller,Philip Kotler - 2015
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Marketing Management (Fifteenth Edition)

by Kevin Lane Keller,Philip Kotler

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Pearson Education, 2015. 5th or later edition. Softcover. New. 20 x 25 cm. The world of marketing is changing everyday-and in order for students to have a competitive edge, they need a textbook that reflects the best of today`s marketing theory and practices. Marketing Management, 15/e, is the gold standard marketing text because its content and organization consistently reflect the latest changes in today`s marketing theory and practice. The fifteenth edition is updated wherever appropriate to provide the most comprehensive, current, and engaging marketing management text as possible. Table of Content Part 1 Understanding Marketing Management Chapter 1 Defining Marketing for the New Realities Chapter 2 Developing Marketing Strategies and Plans Chapter 3 Creating Long-Term Loyalty Relationships Part 2 Capturing Marketing Insights Chapter 4 Collecting Information and Forecasting Demand Chapter 5 Conducting Marketing Research Part 3 Connecting with Customers Chapter 6 Analyzing Consumer Markets Chapter 7 Analyzing Business Markets Chapter 8 Tapping into Global Markets Part 4 Building Strong Brands Chapter 9 Identifying Market Segments and Targets Chapter 10 Crafting the Brand Positioning Chapter 11 Creating Brand Equity Chapter 12 Addressing Competition and Driving Growth Part 5 Creating Value Chapter 13 Setting Product Strategy Chapter 14 Designing and Managing Services Chapter 15 Introducing New Market Offerings Chapter 16 Developing Pricing Strategies and Programs Part 6 Communicating Value Chapter 17 Designing and Managing Integrated Marketing Communications Chapter 18 Managing Mass Communications: Advertising, Sales Promotions, Events and Experiences, and Public Relations Chapter 19 Managing Digital Communications: Online, Social Media, and Mobile Chapter 20 Managing Personal Communications: Direct and Database Marketing and Personal Selling Part 7 Delivering Value Chapter 21 Designing and Managing Integrated Marketing Channels Chapter 22 Managing Retailing, Wholesaling, and Logistics Part 8 Conducting Marketing Responsibly for Long-Term Success Chapter 23 Managing a Holistic Marketing Organization for the Long Run Appendix: Sonic Marketing Plan and Exercises Endnotes Glossary Printed Pages: 870.
  • Bookseller Sanctum Books IN (IN)
  • Format/Binding Softcover
  • Book Condition New New
  • Quantity Available 500
  • Edition 5th or later edition
  • Binding Paperback
  • ISBN 10 9332557187
  • ISBN 13 9789332557185
  • Publisher Pearson Education
  • Date Published 2015
  • Keywords NA
  • Size 20 x 25 cm

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Marketing Management,Fifteenth edition

Marketing Management,Fifteenth edition

by Philip Kotler

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Marketing Management,Fifteenth edition
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Marketing Management,Fifteenth edition

by Philip Kotler

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9789332557185
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Marketing Management
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Marketing Management

by Keller, Kevin Lane, Kotler, Phillip

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Marketing Management by Philip Kotler
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Marketing Management by Philip Kotler

by Philip Kotler

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Marketing Management, 15e
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Marketing Management, 15e

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Marketing Management, 15e
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Marketing Management, 15e

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Marketing Management 15/Ed
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Marketing Management 15/Ed

by Kotler

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Marketing Management,Fifteenth edition
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Marketing Management,Fifteenth edition

by Philip Kotler

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9789332557185
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9332557187
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Marketing Management , 15 Ed

Marketing Management , 15 Ed

by Kevin Lane Keller, Philip Kotler

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